JCPenney Launches Modern Bride Fine Jewelry
Collaborate with Condé Nast...JCPenney are debuting its Modern Bride fine jewelry departments, begin February 3, will appear in stores and on jcp.com and Modernbride.com.
The collections include:
1. I Said Yes!, which features 25 pieces ranging from $300 to $1650, made from 100 percent recycled metals combined with a unique silver and platinum called Platinaire.
2. True Love Celebrate Romance, comprising eight pieces with a special cut diamond with a hearts and arrows pattern and set in 14k gold with a heart-shaped design on the band. The center diamond is 0.20 ct. or larger, and prices range from $1,000 to $4,200.
3. Cherished Hearts, a 10-piece line priced from $350 to $2,500 featuring multi-top centers and engraved shank details set in 14k white gold.
4. Love Lives Forever, featuring three-stone rings in Platinaire, gold, or silver.
JCPenney told The Dallas Morning News that this collection is part of a plan to reach out to younger shoppers.
65 percent of brides give direct input on their engagement ring and 23 percent personally select the ring, according to a Condé Nast jewelry study.
By: JewelryOurs
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