Through an agreement with Gem Diamonds...

Tiffany & Co. introduced its fancy yellow diamond jewelry collection in the Middle East. Yellow diamonds used for this collection, which already available in other markets, were procured through an agreement with Gem Diamonds’ Ellendale mine in Western Australia.

Tiffany & Co. retail storeJon King, executive vice president of Tiffany & Co., said, “The agreement [with Gem Diamonds] gives us a unique opportunity to extend our diamond authority with exceedingly rare fancy yellow diamonds. The collection underscores our design heritage with settings that fully reveal the stones’ natural beauty and warm yellow color."

Pegah Goldooz, general manager of Tiffany & Co. Middle East, said, “The collection is amazing as the stones used in it are distinguished by a color that is as pure as sunlight, with a level of saturation and intensity that places them among the world’s finest and most sought-after diamonds.

“Tiffany stone cutters have tailored the Tiffany diamond’s cushion cut to maximize the stones’ natural color, and Tiffany designers have set the diamonds in modern, must-have jewelry for connoisseurs and fashion loyalists alike."

By: Jeff Miller

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