GSI Uses QR Barcode to Grading Reports for Instant Verification
For real-time verification of diamond reports...Gemological Science International (GSI), headquartered in New York City, includes a QR barcode on its reports for its real-time marketing and data tracking, which will allow suppliers, retailers and consumers real-time verification of GSI diamond reports.
Using any smart phone, a person can scan the barcode on the report and instantly be directed to the GSI webpage that shows the actual document. GSI claims to be the only gem lab that offers an image of the actual grading report online.
“QR technology provides a rapid, third-party verification for the consumer and others, which can help overcome considerations regarding authenticity at the sales counter,” said GSI chief executive Mark Gershburg, who founded the lab in 2000.
“In addition scanning is relevant across all age and income groups,” said Gershburg.
Linking to a website is the most popular action delivered by 2D barcoding, according to industry experts. Calvin Klein replaced its New York City billboards in 2010 with large barcodes directing consumers to a 40-second commercial online.
High-tech barcodes have also been used on print ads, in-store displays, event ticketing and tracking, couponing, business cards, email marketing, and even on cookies as the inventor of the QR code, Denso, did for a Japanese trade show promotion.
By: JewelryOurs
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