CaratLane Crowned as 20 Hottest Indian Diamond Retailers
According to Dataquest magazine...Online diamond retailer, Caratlane.com, is one of the 20 hottest e-commerce start-ups in India, according to Dataquest magazine.
Caratlane.com, launched in 2008, has been evaluated, based on three broad parameters — business model, user experience and traction - by the magazine.
In its assessment of CaratLane, Dataquest observed that it “combines the advantages of an offline and an online site — the trust enjoyed by a three-city brick and mortar diamond store that offers 5-15 percent lower prices online.”
“While we are seeing Indian e-commerce start-ups replicate the same models that have been successful in developed markets like the United States, they have adapted the models to suit Indian needs,” said Shyamanuja Das, Editor of Dataquest, who led a team of researchers.
Adjustment includes accepting cash on delivery (COD) as a payment method, working with multiple logistics partners to reach out to different parts of India, returning products that do not meet expectations and more.
By: JewelryOurs
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