It’s compatible with iPhone and iPad...

Shane Co. created an online charm jewelry customization platform which is compatible with touch-screen devices, including the iPhone and iPad.

Shane Co.’s StoreCalled Shane Co.’s Charm Builder, was created in-house by Jamison Young and allows users to choose a style of bracelet, pendant or earring and then add and remove charms with a drag-and-drop interface. The finished jewelry can be ordered directly from the website.

The owner of Shane Co., Tom Shane, explained that Charm Builder allows users to customize charms with their choice of gemstone; a diamond, a natural ruby, or a natural sapphire in traditional blue, Kentucky blue, ice blue, pink, lavender, green orange or yellow.

Price Blanchard, executive vice president of merchandising for Shane Co., added, "Like all of our gold jewelry, our charms are nothing less than 14-karat white or yellow gold, whereas the charms at many other retailers are made from glass and other non-precious materials. Also, all of our gemstones are natural. We do not sell lab-created stones."

By: JewelryOurs

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