Online Diamond Retailer Rokstok Adds Google Checkout
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Online diamond retailer Rokstok added Google Checkout to help its shoppers simplify purchases. Google Checkout offers secure transaction services to retailers that requires shoppers to simply log in using their Google account to make the purchase.
"When you think about how many different places you make online purchases, it can be daunting," said Andrew Moquin, president of Rokstok.
"People may want to purchase engagement rings, but they aren't necessarily comfortable about handing out all of their personal information. This helps them avoid all that, freeing them to focus on the rings," he said.
By: Jeff Miller
Date: 1/04/2011
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