Helzberg Diamonds Sued Over Arrows and Hearts Claim
The suit was filed January 3...A class action complaint filed January 3 alleges diamonds advertised by Helzberg Diamonds as being “hearts and arrows” stones do not actually show that pattern.
The suit was filed in the U.S. District Court for the Western District of Missouri by Sara Khaliki, a California citizen who claims to have purchased a Helzberg Diamond Masterpiece in 2010. It seeks class action status.
The suit says that while Helzberg Diamond Masterpieces are advertised as “hearts and arrows” stones, “in 2005, Helzberg decided to increase its revenues by selling its customers Helzberg Diamond Masterpieces that…were instead “princess” diamonds…cut using very different faceting patterns and proportions than hearts and arrows diamonds.”
“The quality of the princess-cut is highly subjective, lacking the objective certainty of a premium cut that the presence of hearts and arrows provides consumers,” the suit continues. It asks for unspecified damages.
Helzberg declined comment. At press time, the company had not filed a response to the suit.
By: JKConline
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