Florida-Based Jewelry Edward Mirell to Promote the Line at Super Bowl
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Florida-based jewelry company Edward Mirell will promote its contemporary metals line during the Big Game Weekend’s Suites in Dallas on Super Bowl weekend on February 4-5.
Mirell will distribute a ladies' multi-drop Rain necklace, a men’s Signature Cable cross, and Tuxedo pendant; the retail value of the jewelry ranges from $185 to $450. The jeweler expects to hand out more than 100 pieces during the event.
Adam Rosenberg, Edward Mirell's director of sales, expects the event to raise the company's profile.
“This is a great opportunity for us to increase our branding recognition, as well as showcase the amazing design work that we continue to roll out season after season,” Rosenberg tells JCK.
By: JCKonline
Date: 1/31/2011
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