Honora Relaunches Its Offline E-Commerce Website
Features quick browsing to find design...Honora re-launched their website, Honora.com, to offer features that benefit both consumers and the brand's retail partners.
The website introduced an offline ecommerce feature that allows customers to find designs that they like and seamlessly send product information, a wish list or an advertisement, along with contact information to a local Honora authorized retailer. The new design also improved its education section and added an area dedicated to fans of Honora pearls.
Joel Schechter, Honora chief executive, stated, “We wanted to empower our customers to quickly browse our designs and then easily contact the retailer of their choice to buy in-store.
“This is a great way to enable visitors of our site to get a hold of our pearl jewelry while maintaining our relationships with our long standing retail partners.”
Honora president Ralph Rossini added, “We wanted to create a web-based platform that reflects our brand, was easy to use and gives us the capability to grow as the web continues to mature.”
By: Denise Romano
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