To enable directly purchase...

Swana Diamond – the only diamond in the world with an eight-pointed star inside – is now easily available to consumers through its new, consumer-friendly Swana Diamonds website Swanadiamonds.com.

Swana is manufactured by a leading diamond manufacturer and Diamond Trading Company (DTC) sightholder. Its unique, patented 89-facet cut conveys the message that everyone is a star in their own right, and the best way to reflect one’s own star qualities is by wearing a Swana diamond jewelry creation.

The new Swana Diamond website enables consumers to directly purchase Swana diamond engagement rings, pendants and earrings. Loose Swana diamonds will also be available for those who want to place the diamonds in their own settings.

In addition to showcasing various Swana Diamond collections and making consumers aware of the benefits of the unique gemological certificate that accompanies every Swana diamond, the new attractive website draws the buyer into the world of Swana diamonds through beautifully designed pages providing background information on Swana’s origin, cut, process and pedigree. General diamond education is also available for the consumer who wants to be better informed, as are all the latest news and activities relating to Swana.

Retailers will also find the new Swana Diamond Consumer website useful. A special retail zone is dedicated to all Swana retail partners wanting to keep up with the latest Swana stock list. Partners can enter the retail zone and search diamonds according to size, color, clarity, symmetry, fluorescence, polish, cut and price. Retail promotional needs are addressed as well through a wide range of marketing tools.

Swana’s brand book, consumer brochures, technical brochures, and certificates can be downloaded in either English or Chinese. Similarly, poster and advertisement images can be downloaded. Finally, retailers can view their “Shopping Bag,” track their order status, register and view Swana certificates, as well as make necessary changes to their account information. It’s all available at the tip of your fingers.

By: Dalumi Group

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