Kohl’s to Launch New Lifestyle Brand With Jennifer Lopez and Marc Anthony
The pair will launch their brands...Kohl's Department Stores will launch two multi-department contemporary lifestyle brands during the third quarter of 2011 along with celebrities Jennifer Lopez (J-Lo) and Marc Anthony. Kohl's will be the exclusive provider and marketer in the United States for all of apparel and accessories branded by the duo.
"We are pleased to announce lifestyle brands with one of the most successful and talented couples in the entertainment business and have every confidence Jennifer Lopez and Marc Anthony will resonate with our customers," said Kevin Mansell, Kohl's chairman. "The addition of the Jennifer Lopez and Marc Anthony collections further differentiates Kohl's with exclusive, world-class partnerships and positions us to continue to gain market share."
In a joint statment, Lopez and Anthony wrote, "We are thrilled to embark on this new venture with Kohl's and to join in this important partnership. These are really exciting times for us and our family and we are looking forward to collaborating with Kohl's in the creation of alifestyle brand that represents our true style and the essence of who we are and what we have come to represent as artists. It is with much excitement that we can bring this to the Kohl's customer."
Kohl's, Jennifer Lopez and Marc Anthony will partner on the design of all Jennifer Lopez and Marc Anthony apparel, which will be managed out of Kohl's New York Design Office. Kohl's will also manage the production, distribution and marketing, which will prominently feature Lopez and Anthony.
By: Jeff Miller
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