Ferrari Reveals Diamond-Studded ‘The Ferrari Official Opus’ Biography
Called ‘Enzo Diamante’, priced at $250,000...
Italian automobile manufacturer Ferrari unveiled its diamond-encrusted official biography ‘The Ferrari Official Opus’ in New Delhi priced at $250,000, making it one of the most expensive books in India.
The ‘Enzo Diamante’ edition, which was unveiled along with luxury publisher Opus Media Group on Thursday, is strictly limited to one copy per country. It features a 30-carat diamond-encrusted Ferrari horse and made up of approximately 1,500 select stones. The diamond piece is exclusively crafted by Opus partner, ASiroya, a premium jewelry specialists based in Dubai.
“Ferrari is the only brand In India to have such an exclusive book to its name and it gives us immense pleasure to present one of the most valuable collector's pieces along with Opus,'' said Ashish Chordia, the chairman of Shreyans Inc., distributor for Ferrari in India. ''The book shares similar values with our cars - exclusivity, uniqueness and an inimitable lifestyle and we are confident our clients and Ferrari enthusiasts in India will appreciate this book duly.”
The company stated that the 852-page book weighs 37 kilograms and has more than 2,000 pictures. Many of the photographs were commissioned or sourced from Ferrari’s historic archives and have never been previously published, it noted.
This special edition features three signature sheets, bearing the personal signatures of the current Ferrari drivers as well as former world champions.
“India is very important creatively for our Opus brand, and it is an honor to be able to present the world's most exclusive publication with Ferrari in New Delhi as part of our world tour,” said Karl Fowler, the chief executive of Opus.
The company stated that after touring several cities worldwide, this special edition will be placed at an auction in Maranello, Italy and all proceeds will be given to a charitable trust.
By: Dilipp S Nag of RAPAPORT
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