
Robbins Bros Teams Up with Chuao Chocolatier for Valentine’s Day
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The Engagement Ring Store, Robbins Bros, and Chuao Chocolatier launched a Valentine's Day campaign designed help both businesses during the February celebration of love. The campaign includes a Facebook promotion, in-store chocolate tasting parties and special event for military spouses.
Anyone from within the U.S. may enter the Valentine's Day sweepstakes, "Sweet Somethings," by visiting the Robbins Brothers and Chuao Chocolatier Facebook fan pages to submit their entry. Each entrant will automatically be entered to win the grand prize of diamond earrings -- one pair from the Chuao Chocolatier page and one from Robbins Brothers -- as well as weekly drawings for Chuao Chocolatier's Elegancia box of 32 bonbons and truffles. Four boxes of chocolate will be distributed weekly on each fan page. The contest runs from January 17 thru February 6 and the grand prize winners will be selected by February 8.
The companies also will host in-store try-on and tasting parties at the Robbins Brothers locations in California at Canoga Park on February 3 and San Diego on February 11. While the Canoga Park soiree will celebrate the store's grand re-opening and VIP bloggers' tasting contest, the San Diego event will embrace military wives and girlfriends and treat them to a morning of pampering including mini-manicures, chocolates and gift bags.
"Valentine's Day has always been a special time of year for our customers to get engaged and we are excited to help celebrate their romance," said Diane Ferraro, director of advertising for Robbins Brothers. "What better way to do it this year than by partnering with Chuao to give away both sparkly and delectable gifts."
Master chef Michael Antonorsi, who is also the co-founder of Chuao Chocolatier, added, "Diamond earrings and bonbons are the perfect way to delight and arouse the senses this Valentine's Day. We are thrilled to be partnering with Robbins Brothers to offer fans the ultimate in romance."
By: Jeff Miller of RAAPORT
Date: 1/18/2011
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