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Florida-Based Jewelry Edward Mirell to Promote the Line at Super Bowl

Florida-Based Jewelry Edward Mirell to Promote the Line at Super Bowl

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Florida-Based Jewelry Edward Mirell to Promote the Line at Super BowlOn Super Bowl, February 4-5...

Florida-based jewelry company Edward Mirell will promote its contemporary metals line during the Big Game Weekend’s Suites in Dallas on Super Bowl weekend on February 4-5.

Edward Mirell PendantsThe Suites are a two-day gifting and hospitality event for athletes and celebrities in town for the highly anticipated NFL game between the Green Bay Packers and the Pittsburgh Steelers on February 6.

Mirell will distribute a ladies' multi-drop Rain necklace, a men’s Signature Cable cross, and Tuxedo pendant; the retail value of the jewelry ranges from $185 to $450. The jeweler expects to hand out more than 100 pieces during the event.

Adam Rosenberg, Edward Mirell's director of sales, expects the event to raise the company's profile.

“This is a great opportunity for us to increase our branding recognition, as well as showcase the amazing design work that we continue to roll out season after season,” Rosenberg tells JCK.

By: JCKonline
Date: 1/31/2011

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